# DirectIQ > DirectIQ is email marketing and automation software built for location-based entertainment (LBE) and family entertainment centers (FECs) — trampoline parks, escape rooms, climbing gyms, axe throwing, go-karting, campgrounds, and similar experience-based venues. It connects to a venue's POS system and automates birthday flows, win-back sequences, transactional email, and SMTP relay. ## Product - [Email Marketing](https://www.directiq.com/email-marketing): Automated campaigns, birthday flows, win-back sequences, and segmentation. - [Transactional Email](https://www.directiq.com/transactional-email): Order confirmations, booking receipts, and password resets with 99.9% deliverability. - [SMTP Relay](https://www.directiq.com/smtp-service): Drop-in SMTP relay with instant credentials and SPF/DKIM/DMARC authentication. - [Integrations](https://www.directiq.com/integrations): POS and platform integrations including CenterEdge, Clubspeed, Lightspeed, GymMaster, Zapier, Shopify, and WordPress. - [Pricing](https://www.directiq.com/pricing): Subscription and pay-as-you-go plans. ## Industries - [Family Entertainment Centers](https://www.directiq.com/email-marketing-for-family-entertainment-centers) - [Trampoline Parks](https://www.directiq.com/email-marketing-for-trampoline-parks) - [Escape Rooms](https://www.directiq.com/email-marketing-for-escape-rooms) - [Rock Climbing Gyms](https://www.directiq.com/email-marketing-for-rock-climbing-gyms) - [Adventure Sports](https://www.directiq.com/email-marketing-for-adventure-sports) - [All industries](https://www.directiq.com/industries) ## Resources - [FAQ](https://www.directiq.com/faq): Common questions about pricing, integrations, and deliverability. - [Reviews](https://www.directiq.com/reviews): Verified customer reviews from Capterra and G2. - [Blog](https://www.directiq.com/blog): Guides on email marketing for activity and entertainment venues. - [API Documentation](https://directiq.readme.io/reference/introduction) ## About - [About Us](https://www.directiq.com/about-us) - [Contact](https://www.directiq.com/contact) - [AI Usage Policy](https://www.directiq.com/ai-usage-policy.txt)