About Us
In 2024, DirectIQ entered an exciting new chapter under the leadership of Brian Childress, an entrepreneur who is family-focused first and an outdoor recreation enthusiast second. As a parent who spends weekends at trampoline parks, climbing gyms, and birthday parties with his own family, Brian recognized a significant opportunity to transform DirectIQ's powerful email marketing platform into technology built specifically to serve the unique needs of location-based entertainment (LBE) and family entertainment center (FEC) communities.
Brian's background in technology, paired with being a hands-on father, brings a unique perspective to DirectIQ. He understands firsthand, as both a parent and a builder, the challenges that adventure parks, climbing gyms, and family entertainment centers face in building lasting relationships with the families who walk through their doors. That personal, family-first connection to the industry drives our mission to provide specialized marketing solutions that help these venues thrive.
Under this new direction, DirectIQ is focusing its expertise on serving businesses that create memorable experiences for their communities. Whether it's helping an escape room venue keep their puzzle enthusiasts coming back for more, enabling a family entertainment center to fill their calendar with birthday parties, or assisting an adventure park in building a loyal community of thrill-seekers, our platform is being tailored to meet the specific needs of experience-based businesses.
Our commitment goes beyond just providing email marketing tools. We're building a platform that understands the seasonal nature of recreation businesses, the importance of weather-dependent communications, the complexity of booking systems, and the critical need to maintain engagement with guests between visits. This specialized focus allows us to develop features and solutions that directly address the unique challenges our clients face.
As we continue to evolve, our mission remains clear and personal: build technology that helps location-based entertainment and family entertainment businesses create lasting connections with the families they serve. Being family-focused isn't just part of our story, it's the reason DirectIQ exists. We're excited to be part of this vibrant industry and look forward to helping more venues turn first-time visitors into loyal, long-term customers.