DirectIQ › Features › Birthday Flows

Birthday Flows

Your most personal email. Sent automatically.

DirectIQ syncs birthday data straight from your POS and sends a personalized offer in the week before each guest's birthday. No manual work. No spreadsheets. Just a reliable revenue stream that runs 24/7.

Set up Birthday Flows free See how it works →

No credit card required.

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Happy Birthday, Jake! A gift from us

Your birthday jump is on us - redeem before Sunday

Hey Jake! Your birthday is just around the corner and we want to celebrate with you. Come jump with us this week - on the house. Bring a friend!

1 FREE Jump Session

+ bring a friend free · valid this week only

Code: BDAY25 · Expires in 7 days

67%

average open rate

vs. 18% industry avg

28%

click-through rate

on birthday CTAs

$2,100

avg. monthly revenue

from birthday flows alone

7 days

before birthday

optimal send window

How it works

Four steps. Then it runs forever.

Connect your POS

DirectIQ pulls birthday data automatically from CenterEdge, Clubspeed, Lightspeed, and more. Nothing to export or import manually.

Customize your offer

Choose your birthday incentive - free jump, discount, party upgrade. Use our drag-and-drop builder to match your brand in minutes.

Set your send window

Pick when the email goes out - 7 days before is our recommended sweet spot. Gives guests time to plan, creates urgency to act.

It runs itself

Every guest with a birthday coming up gets their email automatically. You see revenue come in. You do nothing.

Common questions.

What POS systems does DirectIQ pull birthday data from? +

CenterEdge, Clubspeed, Lightspeed, Amusement Connect, Jonas, Roller, Semnox, and POS Nation. Contact us if not on list.

What if a guest's birthday isn't in our POS? +

Collect via embeddable signup forms or CSV import. Any guest with a birthday on file is auto-enrolled.

Can I send a multi-email birthday sequence? +

Yes. Teaser (14 days out), main offer (7 days out), last-chance reminder (day before).

What counts as a 'redemption'? +

DirectIQ tracks clicks and matches redemption codes back to transactions via POS. Revenue attributed per campaign in your dashboard.

Can I run birthday flows on the free plan? +

Yes. Birthday automations are included on every plan, including pay-as-you-go. Pay only per email sent.

Start sending birthday emails today. For free.

Connect your POS. Set your offer. Go live in under 30 minutes.

Set up Birthday Flows free Book a demo →

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