Every lapsed guest is a booking waiting to happen.
DirectIQ watches your guest list for anyone who hasn't visited in 30, 60, or 90 days - and automatically sends them a personalized, time-limited offer to bring them back. Set it once. It runs forever.
We miss you - it's been a while
Come back and jump. Here's 20% off.
Hey Sarah - it's been 63 days since your last visit. We'd love to see you back. Use code RETURN20 for 20% off your next session, valid for the next 7 days.
29%
of lapsed guests return
within 2 weeks
60 days
optimal lapse window
before first email
3x
cheaper than new guests
re-engagement vs. acquisition
$0
in ad spend required
purely email-driven
Most guests don't leave. They just forget.
Trampoline park guests don't usually have a bad experience and swear never to return. They get busy. Life happens. 60 days pass. Then they forget you exist.
A single well-timed email with a small incentive is usually all it takes to bring them back. The problem is doing it at scale, for every lapsed guest, without spending hours each week pulling lists and writing emails.
Right now, in a typical FEC list of 5,000 guests
If 29% return at $22 avg ticket:
$18,620
in potential re-engagement revenue
The sequence: Three emails. One week. Runs itself.
The offer
A personalized email goes out with a time-limited incentive - 20% off, free add-on, or whatever you set. Tone is warm, not desperate.
The reminder
If they haven't opened or redeemed, a softer reminder goes out. Different subject line. Mentions the expiry is coming up.
Last chance
The offer expires today. One final nudge. Short, direct, urgent - without being pushy.
Your lapsed guests are already in your list. Go get them.
Set up Win-Back Campaigns in under 20 minutes. Free to start.
Set up Win-Back free