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DirectIQ › Features › Smart Sending
Smart Sending

Delivered when each guest is most likely to open.

Most email platforms send to everyone at the same time. DirectIQ learns when each individual guest opens email - and delivers to them at that exact window. The result: dramatically higher open rates with zero extra work.

Smart Sending - Open Windows

DirectIQ delivers to each guest at their optimal time

Jake M. 7:42am Tue
Sarah K. 12:18pm Wed
Marcus T. 6:05pm Mon
Aisha R. 8:30pm Thu
Chris D. 9:15am Fri
Avg. open rate: 44.2%

2.3x

higher open rates

vs. fixed-time sending

44%

avg. open rate

across all campaigns

0

extra work for you

it learns automatically

48 hrs

to learn each guest

from their first open

How it learns

It gets smarter with every send.

1

You send a campaign

You schedule a campaign or automation as normal. Smart Sending activates automatically.

2

Records open times

For every guest who opens, we log the day, time, and device. A pattern emerges.

3

Window is set

Each guest gets an optimal delivery window - their own, unique to them.

4

Future sends timed

All future emails to that guest are timed to their window automatically.

The difference

Standard sending

18% open rate

Tuesday 10:00am - everyone

Jake checks email at 7am - misses it
Sarah checks at noon - hours late
Marcus is evening person - never sees it
Aisha in meeting - deleted

Smart Sending

44% open rate

Each guest, their optimal window

Jake sent 7:42am - opened immediately
Sarah sent 12:18pm - opened in 3 min
Marcus sent 6:05pm - opened & clicked
Aisha sent 8:30pm - opened at home

Better open rates. Zero extra work.

Smart Sending activates automatically on every account. Start free today.

Start free - Smart Sending included